CENTURY 21 To Sprinkle Stardust On The Super Bowl

It is our pleasure to share a feature written by Stuart Elliott, veteran
advertising and media reporter for the world's top ranked newspaper, The
New York Times, that announces the super star talent appearing in the
CENTURY 21 Super Bowl commercial!

In his piece titled "For Super Bowl XLVI, a Bigger Batch of First-Time
Advertisers"(http://www.nytimes.com/2012/01/19/business/media/for-super-bowl-xlvi-more-fir...),
Elliott describes the ads planned by a few stand out brands who are
advertising during the big game for the first time. When talking about
CENTURY 21's spot, Elliott reveals:

"CENTURY 21 is also sprinkling stardust on its spot, created by the Red
Tettemer & Partners agency in Philadelphia. The 30-second spot, to run in
the third quarter, will use Donald J. Trump and two athletes, Deion
Sanders and Apolo Ohno, to demonstrate that CENTURY 21 agents are Smarter.
Bolder. Faster."

In addition to the celebrity talent and the focus on the brand's Smarter.
Bolder. Faster. agents, the spot also serves a larger purpose, which is to
send a message about the brand's position in 2012. Our Chief Marketing
Officer, Bev Thorne, explained to Elliott:

"The Super Bowl comes just before the spring selling season, making it a
perfect time to signal our confidence in our agents and in the American
real estate market."

Is it a big task to stand out during a show known for its advertisements?
Steve Red, president at Red Tettemer, said he was not daunted by the
prospect of competing against experienced Super Bowl sponsors because
"Century 21 is an American icon, just like those companies. We feel like
it'll be a natural fit."

There you have it! On Sunday February 5th, during the third quarter of the
game, Donald J. Trump, Deion Sanders and Apolo Ohno will help the Super
Bowl audience to understand in 2012, CENTURY 21 agents are Smarter, Bolder
and Faster than ever. Share this exciting news with your friends, family
and clients! Also let them know we'll be sharing sneak peeks of the
commercial before it airs here on the blog, as well as on
Facebook(http://www.facebook.com/Century21) and
Twitter(http://www.twitter.com/Century21). Now is the time to be sure
you're following!

-Courtesy of Molly. (http://blog.century21.com/author/molly)

Molly is a member of the @C21 social media team

Carol Lusidia Morrow, REALTOR® CENTURY 21 Award 7676 Hazard Center Dr. #200
San Diego, CA 92108 (619)368-6382 www.CLMrealestate.com
DRE# 01463404

Posted via email from CarolLusidiaMorrow's Blog