Showing posts with label Shopping. Show all posts
Showing posts with label Shopping. Show all posts

Wednesday, November 9, 2011

This Holiday Season, Think Twice Before Saving 15 Percent At The Register

FICO recipeWith Halloween behind us, retailers are in the Holiday Spirit. Businesses know that consumers spent a median $556 on holiday gifts last year and they want this year to be just as strong.

That's why it's barely November and, already, Black Friday ads clog our mailboxes and the airwaves. Retailers want our dollars and they're offering great deals to early shoppers.

There's one discount a smart shopper should think twice, however -- the ever-present "Open A Charge Card Today And Save 15%" promotion. In the short-term, deals like this will save money. 

Over the long-term, however, opening a charge card could cost you much, much more -- especially if you plan to refinance your home or buy a new one.

Applying for a charge card can lower your credit score up to 85 points.  

According to the myFICO.com website, as a category, "New Credit" accounts for 10% of your 850 possible credit points, comprising the following credit traits :

  • Your number of recently opened accounts
  • Your number of recent credit inquiries
  • Time elapsed since your recent credit inquiries
  • Your proportion of new accounts to all accounts

Each trait is a negative in the FICO-scoring credit algorithm which means that, with each in-store charge card application, your credit score is likely to fall. How far your score will fall depends on the rest of your credit profile.

Meanwhile, low FICO scores correlate to higher loan fees.

Using a real-life example, assuming 20% equity in a home, for either purchase or refinance, look how loan fees for a $200,000 conforming mortgage change by FICO score :

  • 740 FICO : There will be no added loan costs
  • 720 FICO : You'll have a 0.250% increase in loan costs, or $500
  • 700 FICO : You'll have a 0.750% increase in loan costs, or $1,500
  • 680 FICO : You'll have a 1.500% increase in loan costs, or $3,000
  • 660 FICO : You'll have a 2.500% increase in loan costs, or $5,000

You can see first-hand how expensive low credit score can be -- much more costly than the 15% saved at the mall. That's why people planning to refinance to today's low rates and soon-to-be San Diego homeowners, shouldn't rush to save 15% at the register. 

For people in want of a mortgage, high FICO scores are worth protecting.

Monday, February 28, 2011

The Psychological Tactics That Supermarkets Use On Customers

More than 50% of supermarket purchases are "impulse buys". You may not have known that, but the supermarkets do. And they've built their stores accordingly. A fool and his grocery cart are soon filled to the brim.

In this 6-minute video from NBC's The Today Show, you'll learn how supermarkets use everything from packaging to placement so that customers spend more of their money with each store visit.

Among the supermarkets' tricks:

  • Placing flowers and bakery at the front of the store to "make you salivate"
  • Specific "deal wording" (e.g. Buy 5 for $5.00) meant to entice larger purchases
  • Placing staples on top and bottom shelves, leaving middle shelves for impulse products

The piece also recommends shopping a supermarket in a clockwise-fashion. It helps you spend less time in the store.

We're all mindful of our household budgets. Watch this video to save more money on your next trip for groceries.